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Manufacturers of refrigerators and dishwashers are likely to use a ______ distribution strategy

User Archeg
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Final answer:

Refrigerator and dishwasher manufacturers often use a selective distribution strategy to partner with retailers that align with their brand image and provide quality service.

Step-by-step explanation:

Manufacturers of refrigerators and dishwashers are likely to use a selective distribution strategy. This approach allows them to pick and choose which retailers to work with, aiming to partner with businesses that are known for providing quality service and support. By doing so, manufacturers can maintain their reputation for quality and ensure that their products are displayed and sold in a manner that aligns with their brand's image.

This means that they aim to make their products available in as many outlets as possible, ensuring widespread distribution and easy accessibility for consumers. By using this strategy, manufacturers can reach a large customer base and increase their product's market share.

For example, refrigerators and dishwashers are commonly found in a variety of stores such as appliance stores, department stores, home improvement stores, and even online retailers. This wide distribution allows manufacturers to maximize their potential sales and cater to the diverse needs and preferences of consumers.

User MikeTP
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