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In the assessment of external technological trends, ________ seeks to discover what is possible and what is being developed.

A. benchmarking
B. pacing
C. competitive monitoring
D. environmental scanning

User JustBoo
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1 Answer

5 votes

Final answer:

The correct answer is D. Environmental scanning, which involves a strategic approach to identify potential opportunities and threats from emerging technological trends.

Step-by-step explanation:

Assessment of External Technological Trends-

In the assessment of external technological trends, environmental scanning seeks to discover what is possible and what is being developed. Choices A (benchmarking), B (pacing), and C (competitive monitoring) are not the correct terms associated with this proactive search for new technologies.

Environmental scanning is a strategic approach where businesses surveil the external environment to identify potential opportunities and threats. This process is integral for staying ahead in a competitive market by adapting to and possibly implementing emerging technologies before competitors do.

User Matteo Scotuzzi
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