Final answer:
Phil Theibert suggests that an effective speech should have a clear focus with a strong thesis, exhibit oral fluency, and appeal to the audience's sympathies. It should be well-structured and considerate of the audience, making use of multimedia aids to enhance the message.
Step-by-step explanation:
According to Phil Theibert, the three rules of an effective speech involve having a clear focus and thesis, strong oral fluency, and appealing to the audience's intelligence and sympathies. These building blocks help in crafting a speech that is memorable and impactful. Additionally, it's essential to identify the audience and purpose, choose appropriate tone and language, and use media effectively to support the message.
Effective speeches also include a compelling introduction, background information, a well-structured body of arguments with evidence, refutations of counterclaims, a concise conclusion, and smooth transitions between ideas. Audience awareness is critical in speechwriting, as seen in Martin Luther King Jr.'s I Have a Dream speech, which remains a powerful example of using one's authentic voice to connect with the audience and evoke emotion.
Incorporating multimedia elements can enhance a speech's effectiveness, but speakers must ensure these aids complement rather than detract from their message. Crafting an outline that considers key ideas and supports them with credible arguments is a crucial step in preparing for a speech.