Final answer:
The discrepancy between a company's intended strategy and actual strategic actions is known as strategic dissonance. This concept is related to cognitive dissonance in psychology, which involves psychological discomfort from conflicting beliefs or behaviors, and congruence, which is the alignment of one's self-perception with their actions.
Step-by-step explanation:
The discrepancy between a company's intended strategy and the strategic actions managers take when actually implementing that strategy is known as strategic dissonance. Strategic dissonance can occur when there is a gap between the intended strategy of a company and what it actually does, typically due to rapidly changing external conditions, internal miscommunications, or misaligned incentives among employees.
In the context of cognitive theory, cognitive dissonance refers to the psychological discomfort that one experiences when they hold two conflicting beliefs, attitudes, or values, or when their behavior does not align with their beliefs or attitudes. This concept is important in understanding human motivation and behavior, including decision-making and attitude change.
Moreover, the idea that people's perception of themselves should match their actions is termed congruence. This is key to maintaining a consistent and authentic sense of self.