Final Answer:
For a business that is properly designing and using a social media information system (SMIS), the SMIS would most likely: c. enable it to share new and dynamic contents with customers in real time. The correct option is c) enable it to share new and dynamic contents with customers in real time because a well-designed Social Media Information System (SMIS) is specifically geared towards facilitating communication and engagement with customers through social media platforms. Let's break down the reasons behind this choice.
Step-by-step explanation:
A social media information system (SMIS) is designed to enhance communication and interaction with various stakeholders, especially customers. Option c, "enable it to share new and dynamic contents with customers in real time," accurately reflects the primary purpose of a well-implemented SMIS. By leveraging social media platforms, businesses can disseminate timely and engaging content to their audience, fostering real-time connections and responsiveness.
The effectiveness of a SMIS in sharing dynamic content in real time is a strategic advantage for businesses. Social media facilitates instant communication, allowing organizations to update customers on new products, promotions, or industry trends promptly. This responsiveness enhances customer engagement and satisfaction, contributing to the overall success of the business. In contrast, options a and b are less likely outcomes, as a well-designed SMIS typically promotes socialization within the organization and can increase, rather than decrease, web traffic.
In conclusion, the choice of option c aligns with the core functionality and benefits associated with a social media information system. It underscores the system's capacity to enable businesses to stay agile, share relevant information promptly, and maintain a dynamic online presence, contributing positively to customer relations and overall business performance.