Final answer:
Targeted offers are special promotions aimed at select groups of customers, and eligibility is determined by analyzing customer data. Businesses employ CRM systems to identify eligible customers and inform them via personalized communication, including email, direct mail, or online account portals.
Step-by-step explanation:
Targeted offers refer to specific promotions or incentives that are designed for a particular group of customers based on their purchasing behavior, demographics, or other factors that a business deems relevant. To know if a guest is eligible for any targeted offers, a business typically relies on customer data analysis. This involves collecting and evaluating customers' purchase histories, preferences, responses to previous offers, and other interactions with the brand.
Businesses utilize Customer Relationship Management (CRM) systems or specialized marketing software that helps them identify potential candidates for these offers. When a guest meets the predetermined criteria set for a targeted offer, the system can automatically flag them as eligible, and the appropriate offer can then be communicated to them through various channels such as email, direct mail, or through their account on the company's website.
For guests to be aware of their eligibility, businesses will usually inform them through personalized communications, often providing a specific code or instructions on how to redeem the offer. Alternatively, the offer might be visible directly in their online account portal, if available.