Final answer:
Semantic encoding states that the information available at the time of encoding tends to be effective in remembering information. The encoding specificity principle suggests that memory is more effective when the information available at the time of encoding.
Step-by-step explanation:
The process called semantic encoding states that the information available at the time of encoding tends to be effective in remembering information. Semantic encoding involves a deeper level of processing compared to visual or acoustic encoding. For example, when we process verbal information using semantic encoding, we are more likely to remember it, especially if it relates to ourselves (self-reference effect).
The statement you are referring to is related to the encoding specificity principle. The encoding specificity principle suggests that memory is more effective when the information available at the time of encoding (when you are learning or experiencing something) matches the information available at the time of retrieval (when you try to remember that information). In other words, the context and cues present during learning can enhance memory recall if they are also present during the retrieval process. This principle underscores the importance of the match between encoding and retrieval conditions in optimizing memory performance.