The key audience identifiers are tasked with crafting messages, deciding how to influence the audience, and delegating engagement responsibilities to ensure effective and culturally sensitive communication.
Those responsible for identifying and understanding the key audiences are also responsible for crafting themes and messages, determining how to inform and/or influence audiences, and assigning which action-agent will engage each of the key audiences. By defining the situation and purpose, and creating a thesis or line of inquiry, communicators can shape the narrative in a culturally aware and audience-specific manner.
The goals are to connect effectively with the primary audience and consider any secondary audiences while ensuring cultural sensitivity and relevance through the content presented and the strategic use of media.
When planning the project, questions like what the audience knows about the subject, what they need to know, and how organizational features function for different audiences help in creating effective communication strategies. Communicators must articulate cultural awareness within rhetorical situations to connect with the audience at an appropriate level. This involves considering not just the primary audience but also how to shape writing for potential secondary audiences.