Question

The benefit of using __________ to communicate a business's CSR efforts to the public is that it allows companies to reach broad and diverse groups directly in a low-cost, efficient way.

Multiple Choice

1. TV ads

2. government-supported direct mail campaigns

3. employees and internal public relations

4. social media

Answer 1

Social media is a low-cost and efficient way for businesses to communicate CSR efforts, reaching a wide, educated, and technologically adept audience quickly.

Step-by-step explanation:

The benefit of using social media to communicate a business's CSR (Corporate Social Responsibility) efforts to the public is that it allows companies to reach broad and diverse groups directly in a low-cost, efficient way. Social media, as opposed to TV ads or government-supported direct mail campaigns, provides a platform where information can be quickly disseminated and discussion encouraged, engaging a primarily younger, more educated, and technologically savvy demographic. In the modern digital age, social media has proven to be a powerful tool for businesses to foster an image of social responsibility and gain public support for their CSR initiatives.