Final answer:
The assertion that no buyer would pay more than the equilibrium price is incorrect due to factors such as scarcity, uniqueness of goods, consumer preferences, and price discrimination which may lead to consumers paying a premium over the equilibrium price.
Step-by-step explanation:
The statement "In the goods market, no buyer would be willing to pay more than the equilibrium price" is false because there are instances where buyers may have reasons to pay above the equilibrium price. For example, in situations where goods are scarce or have some uniqueness, and buyers have a strong preference or need for these goods, they may be willing to pay a premium. Additionally, in cases of price discrimination, or when products are differentiated in ways that are valued by consumers, like organically grown food versus conventionally grown food, some consumers may pay more than the general market equilibrium price.