Question

Lisette told the management team that one way for the company to maintain a competitive advantage was to consistently produce kitchen appliances that meet the expectations of the customer and perform as expected. Which aspect of gaining a competitive advantage is Lisette focusing on?

a) innovation
b) efficiency
c) sustainability
d) quality

Answer 1

Lisette is emphasizing the importance of quality in maintaining a competitive advantage by ensuring that kitchen appliances consistently meet customer expectations and perform reliably.

Step-by-step explanation:

Lisette is focusing on quality as a means for the company to maintain a competitive advantage. By consistently producing kitchen appliances that meet customer expectations and perform as expected, the company can distinguish itself from competitors who may offer similar products with lesser quality. A relentless pursuit of innovation, as mentioned by Gregory Lee, CEO of Samsung, is certainly important, but in this scenario, Lisette's focus on the actual performance and reliability of products is a clear indication of aiming to secure a competitive advantage through quality.