Final answer:
Listening to customers usually results in increased sales and profitability, as well as improved customer retention. Hence, a) True.
Step-by-step explanation:
True
Listening to customers is crucial for businesses as it often leads to increased sales and profitability, as well as improved customer retention. When businesses actively listen to their customers' needs and preferences, they can develop products or services that better meet those demands. This can result in higher customer satisfaction and loyalty, leading to repeat purchases and recommendations to others.
For example, a company that takes into account customer feedback and makes necessary improvements to their products based on that feedback is more likely to attract and retain customers. Additionally, by focusing on customer needs and preferences, businesses can identify new market opportunities and stay ahead of competitors.