Question

Given the following data from a Comparative Competitive Effort page in the CIR (Refer to exhibit A on word doc):

Based on Exhibit A data for your company, which of the following statement is false?

A) Your company's branded sales volume and market share in the Wholesale segment was negatively impacted by your company's S/Q rating, brand advertising, celebrity appeal, and lack of a rebate offer.
B) Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below-average 9.8% market share.
C) Your company's two biggest competitive advantages in the Wholesale Segment related to wholesale price and model availability.
D) Your company's branded sales volume and market share in the Wholesale segment was positively impacted by your company's delivery time.
E) Your company had a small competitive disadvantage in the expenditures for retailer support.

Answer 1

Based on the data from Exhibit A, the false statement is option B) Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below-average 9.8% market share.

Step-by-step explanation:

Based on the data from Exhibit A, the false statement is option B) Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below-average 9.8% market share.

• A) Your company's branded sales volume and market share in the Wholesale segment was negatively impacted by your company's S/Q rating, brand advertising, celebrity appeal, and lack of a rebate offer.
• B) This statement is false. The data shows that the company had a below-average market share, but it does not indicate that the competitive disadvantages resulted in this specific 9.8% market share.
• C) Your company's two biggest competitive advantages in the Wholesale Segment related to wholesale price and model availability.
• D) Your company's branded sales volume and market share in the Wholesale segment was positively impacted by your company's delivery time.
• E) Your company had a small competitive disadvantage in the expenditures for retailer support.