112k views
1 vote
Multidomestic marketing strategies are associated with ______ firms and global marketing strategies are associated with ______ firms.

A. transnational; global
B. international; multinational
C. multinational; transnational
D. international; global

User Jameshales
by
8.0k points

1 Answer

3 votes

Final answer:

The correct answer is option C, which matches multidomestic marketing strategies with multinational firms and global marketing strategies with transnational firms, reflecting their respective approaches to international market engagement.

Step-by-step explanation:

Multidomestic marketing strategies and global marketing strategies are terms used to describe approaches companies use to expand their markets and adapt to local conditions when operating internationally. A multidomestic strategy emphasizes adapting products and marketing strategies to fit the unique aspects of each local market. In contrast, a global marketing strategy treats the entire world as a single market, with more standardized products and marketing.

Bearing this in mind, the correct answer to the question 'Multidomestic marketing strategies are associated with ______ firms and global marketing strategies are associated with ______ firms' is C. multinational; transnational. Multinational firms often tailor their products and marketing to suit individual country markets; hence the term 'multidomestic' applies. On the other hand, transnational firms operate on a global scale and strive to combine global efficiency with local responsiveness, hence adopting global marketing strategies.

Consequently, the mention of the correct option answer in the final answer is: Multidomestic marketing strategies are associated with multinational firms and global marketing strategies are associated with transnational firms, which corresponds to option C.

User Desertwebdesigns
by
8.3k points