Final answer:
A multinational firm views the world as consisting of unique parts and markets differently to each part, whereas a transnational firm views the world as one market and emphasizes cultural similarities.
Step-by-step explanation:
A multinational firm views the world as consisting of unique parts and markets to each part differently, whereas a transnational firm views the world as one market and emphasizes cultural similarities across countries rather than differences.
For example, a multinational firm may customize its products, marketing, and operations to fit the needs and preferences of each country it operates in, taking into account local cultures, regulations, and competition. On the other hand, a transnational firm may have standardized products, marketing, and operations across different countries, treating the world as a single market.