Final answer:
The correct answer is A. multidomestic; global, which refers to companies that customize their marketing for each country (multidomestic) and those that standardize across cultures with only necessary adaptations (global).
Step-by-step explanation:
Companies that tailor their marketing strategies to each individual country they do business in are using a multidomestic marketing strategy. This involves creating diverse product variations, brand names, and advertising campaigns to align with the specific cultures and preferences of each market. Alternatively, a global marketing strategy is applied by firms that standardize their marketing activities across multiple countries, particularly when there are cultural similarities, but make adaptations only when there are significant cultural differences.
Therefore, the correct answer to the student's question is: Companies using a(n) multidomestic marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business. Those with a(n) global marketing strategy standardize marketing activities when there are cultural similarities and adapt only where there are differences, making A. multidomestic; global the correct choice.