15.2k views
0 votes
A brand that is marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is known as a(n) ______ brand.

A. multidomestic
B. global
C. cultural
D. transnational

1 Answer

4 votes

Final answer:

A global brand is one that is consistently marketed across multiple countries with centrally coordinated marketing strategies. Levi's, McDonald's, and Coca-Cola are prime examples of global brands that not only serve to expand their revenue but also to disseminate cultural values of their home country. Option B is correct answer.

Step-by-step explanation:

A brand that is marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is known as a global brand. Examples of global brands include American companies such as Levi's, McDonald's, and Coca-Cola. These brands maintain a consistent identity and marketing strategy across different countries.

This uniformity helps to build a powerful and recognizable brand image worldwide and leverages global marketing efficiencies. Through globalization, these brands not only increase their revenue but also disseminate cultural values associated with their home countries. The spread of these global brands contributes to the spread of cultural values like consumer choice and market competition inherent to the American economic system.

Moreover, multinational corporations (MNCs), like those mentioned above, have a presence in various countries and impact local economies and cultural landscapes. As MNCs, they are subject to local laws and customs while also influencing them. This leads to a complex interaction between global corporate strategies and local market dynamics.

In summary, the correct option for a brand that is marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is option B. Global.

User Nadhas
by
8.4k points