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The product platform, design features, and functional features are all found in the ________ component of the physical product according to the Product Component Model.

a) core
b) support
c) packaging
d) supplementary
e) auxiliary

1 Answer

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Final answer:

The product platform, design features, and functional features are elements of the core component of the physical product in the Product Component Model.

Step-by-step explanation:

The product platform, design features, and functional features are all found in the core component of the physical product according to the Product Component Model. The core component encompasses the primary elements and characteristics of a product that deliver the expected utility to the consumer. For example, in a smartphone, the core component would include the operating system, screen, battery, and camera functionalities which are essential for the phone's operation and define its basic performance.

These features distinguish a product and can significantly affect buyer preference and usage. For instance, an 'unbreakable bottle' or 'nonstick surface' in kitchenware offers distinct advantages that become part of the core offering and can position the product uniquely in the marketplace. Location, while impactful for sales and logistics, isn't considered within the components of a physical product but rather an external factor affecting the business operations and strategy.

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