Question

Transporting and storing goods, breaking bulk, providing credit, local advertising, sales representation, and negotiations with middlemen most directly relate to which of the six Cs of the channel distribution strategy?

a) cost
b) control
c) coverage
d) character
e) continuity

Answer 1

Transporting and storing goods, breaking bulk, providing credit, local advertising, sales representation, and negotiations with middlemen most directly relate to the coverage aspect of the channel distribution strategy.

Step-by-step explanation:

The activities of transporting and storing goods, breaking bulk, providing credit, local advertising, sales representation, and negotiations with middlemen most directly relate to the coverage aspect of the channel distribution strategy.

When a company focuses on coverage, it aims to reach as many customers as possible through its distribution channels. This involves ensuring that products are easily accessible to customers, which includes transportation, storage, and other activities that facilitate the movement of goods. By covering a wide geographic area through various distribution methods, companies can increase their market reach and sales.

In this context, the activities mentioned in the question directly contribute to optimizing coverage.