Final answer:
In countries with low literacy rates, pictures and symbols on products are taken literally as instructions and information.
Step-by-step explanation:
In countries with low literacy rates, the pictures and symbols on products can be taken literally as instructions and information. This is because individuals may have limited reading and comprehension skills, making it challenging for them to understand written labels and descriptions. By using pictures and symbols, companies can effectively communicate information about their products to a wider audience.
For example, imagine a product with a picture of a person holding a broom. In countries with low literacy rates, people may interpret this as an indication that the product is meant for cleaning. Similarly, symbols like arrows can be understood as instructions for usage or direction.
Companies need to consider the level of visual literacy in different regions and adapt their packaging and communication accordingly. By using clear and universally understandable pictures and symbols, they can ensure that their products reach and are understood by a larger number of consumers.