Final answer:
In international advertising, an advertiser should consider availability, cost, and coverage of media.
Step-by-step explanation:
In international advertising, an advertiser should consider availability, cost, and coverage of media. Availability refers to the accessibility of the media channels in the target market. Cost takes into account the expenses associated with advertising in different media channels. Coverage refers to the extent to which the target audience can be reached through a particular media channel.
For example, if a company wants to advertise a new product in a country where television is widely used, they should consider the availability, cost, and coverage of television advertising. They need to evaluate if the TV channels are easily accessible to the target audience, if the cost of advertising on TV is within their budget, and if TV advertising can effectively reach the desired target market.