Question

Dell Corporation is a good example of mass customization because it

a) maintains a large inventory of products.
b) builds computers to order.
c) markets to countries all over the word.
d) provides one-to-one customer service support.
e) uses local companies to build its computers.

Answer 1

Dell Corporation exemplifies mass customization because it builds computers based on customer specifications, rather than keeping a large inventory, reflecting industry-wide shifts towards personalized production.

Step-by-step explanation:

Dell Corporation is considered a good example of mass customization because it primarily builds computers to order. This means that rather than maintaining a large inventory of pre-built computers, Dell allows customers to select specific features and specifications before the computer is assembled. This strategy meets diverse customer needs without excessive inventory and is in line with current global production models where different parts of a product's manufacturing occur in multiple locations before final assembly and shipment to the customer. For example, a company may design a product in one country, manufacture components in various others, and assemble them in yet another country, much like Apple's global assembly line. This approach is cost-effective and enables companies like Dell to offer a high degree of customization, reflecting a shift in industry practices to meet the growing demand for personalized products.