Final answer:
The scenario with Jim showing up late and reinforcing an existing negative impression is an example of Confirmation bias.
Step-by-step explanation:
The situation described in the question best fits D Confirmation bias. This cognitive bias occurs when someone favors information that validates their pre-existing perceptions and attitudes. In this case, the initial negative impression of Jim as rude and self-centered leads to interpreting his late arrival as further proof of those characteristics, overlooking any other possible explanations for his tardiness.