Question

Which of the following questions ought to be used to distinguish a winning strategy from a so-so or flawed strategy?

a. Does the strategy strike a good balance between maximizing shareholder wealth and maximizing customer satisfaction?

b. Do a sufficient numbers of buyers believe the company has demonstrated a commitment to environmental sustainability?

c. Is the company putting too little emphasis on growth and profitability and too much emphasis on behaving in an ethical and socially responsible manner?

d. Is the strategy well matched to the company's situation, helping the company achieve a sustainable competitive advantage, and resulting in a better company performance?

e. Does the strategy contain a sufficient number of emergent and/or reactive elements?

Answer 1

The question that best distinguishes a winning strategy is whether it matches the company's situation, helps achieve a sustainable competitive advantage, and improves company performance. Option d is correct.

Step-by-step explanation:

When attempting to distinguish a winning business strategy from a less effective one, several factors can be considered. However, the most comprehensive question to ask would be: d. Is the strategy well matched to the company's situation, helping the company achieve a sustainable competitive advantage, and resulting in better company performance? This question encompasses not only the strategic fit to the current situation but also the long-term sustainability and the overall performance of the company. A strategy that achieves these goals is likely to be successful and provide value to both shareholders and customers.

It's important to note that while questions regarding shareholder wealth, customer satisfaction, environmental sustainability, and ethical behavior are all valuable, they are components of a broader strategic landscape. Prioritizing sustainable competitive advantage typically ensures that these other elements are also adequately addressed within the strategic framework.