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Keaton is an intrapreneur for a multinational electronics company. As an intrapreneur Keaton:

A. is expected to recruit new managerial talent for his firm.
B. will use the firm's existing resources to develop new products.
C. is concerned mainly with improving the firm's public image.
D. will concentrate on creating new ventures that can be spun off to become independent firms.

1 Answer

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Final answer:

Keaton, as an intrapreneur, uses the company's currently available resources to develop new products and drive innovation within the established corporate structure.

Step-by-step explanation:

As an intrapreneur, Keaton's role within the multinational electronics company involves leveraging the firm's existing resources to spur innovation and development. The correct choice is B: will use the firm's existing resources to develop new products. This involves creating or improving products and services using the company's current capabilities and infrastructure. Unlike entrepreneurs who start new ventures, intrapreneurs focus on driving innovation within the confines of the established business environment. Their work can lead to significant advantages for the company by enabling it to stay competitive and generate above-normal profits through market competition and technological advancements.

User Rob Leclerc
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