Final answer:
Garrett should not deny the problem occurred, but should instead investigate the issue, offer a refund or discount, and respond constructively. Responding effectively to customer complaints leads to better satisfaction and efficiency, as shown in the example of Gavi's Fast Food Restaurant.
Step-by-step explanation:
Garrett should practice the following tips except deny that the problem occurred. When responding to a customer’s complaint, it is essential to investigate the situation and understand what went wrong. Offering a refund or a discount for future services can be useful in winning back the customer’s trust. Also, the response should be quick and constructive, aiming to resolve the issue and maintain a positive relationship with the customer.
For example, at Gavi's Fast Food Restaurant during a busy lunch hour, the manager listened to feedback about the confusing payment line system and took action by providing floor markings for better organization. This prompt and thoughtful resolution led to an increase in customer satisfaction and efficiency.
In the context of a seller dealing with a buyer who is faced with imperfect information, reassurance can come in the form of providing clear and honest communication, transparency about product features and benefits, and the inclusion of customer reviews or testimonials which reduce uncertainty and demonstrate reliability.