Final answer:
If a website selling high-end ties notices that the keyword 'cheap' is showing up, they should take steps to address this issue. One option is to carefully review their website content, optimize for relevant keywords, and implement strategies to attract their target audience.
Step-by-step explanation:
If a website selling high-end ties notices that the keyword 'cheap' is showing up, they should take steps to address this issue. One option is to carefully review their website content to ensure that it accurately represents the quality and luxury of their products. They can also consider optimizing their website for relevant keywords and phrases that convey exclusivity, prestige, and high value. Additionally, they might want to implement strategies to attract their target audience through influencer collaborations, stylish product photography, and engaging brand storytelling.