Final Answer:
The website that is likely to rank higher today for a search that is equally relevant to both sites is Website B. This is because it has higher link freshness.
Step-by-step explanation:
Search engines like G.o.o.g.l.e consider the freshness of content and links as a ranking factor. Website B, having received links up to the present, demonstrates ongoing relevance and activity, which search engines tend to favor over static, older links of Website A. Search algorithms prioritize recent and updated content, assuming it's more relevant to current user queries. Despite both sites having the same number of links, Website B's ongoing link acquisition suggests continuous engagement and relevance, which is advantageous for search engine rankings.
Website A's links acquired within a specific time frame might indicate a burst of activity during that period, but it lacks the continuous development and update of links that Website B demonstrates. Consequently, for a search equally relevant to both sites, Website B is likely to rank higher due to its consistently refreshed link profile.
Correct Answer: Website B, because it has higher link freshness.
Complete question;
- Two competing websites have the same number of links. Website A received all of its links between January 2016 and January 2017. Website B received its links from January 2016 to the present. Which website is likely to rank higher today for a search that is equally relevant to both sites?