Final answer:
To maximize IMC synergy benefits, organizations should focus on strategic cohesion to maintain a consistent message, customer-centric integration for personalized experiences, and efficient resource management through partnerships for cost-effectiveness.
Step-by-step explanation:
To maximize the synergy benefits of Integrated Marketing Communications (IMC), an organization should focus on three priorities
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By focusing on these three areas, a company can create a more powerful and unified marketing presence that resonates more deeply with consumers.