Final answer:
A marketing-related intangible asset is a trademark, such as Coca-Cola's branding, or a brand reputation that differentiates products and commands customer loyalty. Advertising is vital in creating these intangible assets.
Step-by-step explanation:
An example of a marketing-related intangible asset is a trademark. A trademark is a recognized symbol, design, or expression that identifies products or services from a particular source and distinguishes them from others. For instance, the Coca-Cola script and the dynamic ribbon are trademarked elements that help differentiate their beverages from competitors. Another marketing-related intangible asset could be brand reputation, which signifies the public's perception of the quality and reliability associated with a particular product or company. Investments made into building a strong brand reputation can result in customers being willing to pay a premium for the product, regardless of its tangible similarities to competitors. Advertising also plays a crucial role in developing intangible assets, as it shapes consumer preferences and loyalty through targeted messaging and brand imagery.