2.9k views
2 votes
Which of the following generic strategies best captures the way Harley-Davidson has achieved competitive advantage in the global motorcycle industry?

A. cost focus
B. cost differentiation
C. cost leadership
D. focused differentiation differentiation

1 Answer

6 votes

Final answer:

Harley-Davidson has used a focused differentiation strategy to gain a competitive advantage by building a strong brand and offering unique products that appeal to a specific market willing to pay a premium. Option D is correct.

Step-by-step explanation:

The generic strategy that best captures the way Harley-Davidson has achieved competitive advantage in the global motorcycle industry is D. focused differentiation. Harley-Davidson's approach has historically been about offering high-quality, distinctive motorcycles that carry a premium image. Rather than competing primarily on price, Harley-Davidson has sought to stand out through brand identity, customer loyalty, and a unique product offering that appeals to a specific market segment that is willing to pay more for those attributes.

This strategy involves offering specialized products or services to a targeted segment of customers, focusing on those customers' specific needs and preferences. It contrasts with the broader approaches recognized in cost focus or cost leadership and instead concentrates on creating a strong brand and product distinctiveness. By offering motorcycles with a unique appeal, Harley-Davidson has been able to charge premium prices and build a loyal customer base. The company's focus on differentiation, rather than cost, allows them to achieve competitive advantage in the global motorcycle industry.

User Linsek
by
8.9k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.