Final answer:
Quality expectations should indeed be established before project commencement. An unexpected result may be scrutinized more rigorously than an expected one, to understand the deviation. Goals should be both achievable and appropriately planned to ensure success.
Step-by-step explanation:
It is true that quality expectations must be established before the project starts. Establishing quality expectations early on is critical for the success of a project as it defines the standards that the project's outputs must meet. Furthermore, these predetermined criteria are crucial when assessing the validity of the results obtained from a project.
In terms of whether the criteria for measurement and observation should be as strict for an expected result as for an unexpected result, the criteria should always be objective and unbiased. However, an unexpected result may require a more rigorous examination to understand why it deviated from expectations. It's necessary to determine whether the unexpected result was due to an error in methodology or if it indicates a new finding that could lead to a change in understanding or strategy.
Making goals achievable and appropriate is crucial. This process includes planning how to attain the goals and considering the resources and steps needed to accomplish them efficiently.