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Hershey rolled out a new line of condensed-milk candies, named Yo-man, specifically targeting the premium candy segment in:

A) India.
B) Mexico.
C) Japan.
D) South Korea.
E) China

User Talya S
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1 Answer

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Final answer:

The question targets a hypothetical scenario where Hershey has launched a new premium candy line named Yo-man in an unspecified market. It involves business concepts such as market analysis, product development, and international marketing, not directly related to existing Hershey strategies.

Step-by-step explanation:

The question is asking about the geographical market target for a new product line from Hershey called Yo-man, which targets the premium candy segment. Hershey is a well-known chocolate and confectionery manufacturer with a global presence. The product in question does not seem to correlate to actual Hershey offerings or strategies that are publicly known. When companies like Hershey consider expanding or introducing new products, they engage in rigorous market analysis, considering factors such as local consumer preferences, purchasing power, existing competition, and distribution channels.

There is a substantial diversity in chocolate consumption, manufacturing, and quality preferences around the world, as indicated by Alberts and Cidell in their geographic study of these factors in Western Europe and the United States. While the student's question seems to be hypothetical or based on a scenario not reflected in the referenced literature, such exercises in a business school setting often aim to stimulate thinking around market entry strategy, product development, and international marketing.

User Nweg
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