Question

Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune, a high-tech machine, at a substantially higher than regular washer price. This is an example of___________

Answer 1

Maytag marketing its high-tech Neptune washer at a higher price than regular washers is an example of price discrimination.

Step-by-step explanation:

This is an example of price discrimination. Price discrimination occurs when a company charges different prices for the same product or service based on factors such as location, income level, or customer behavior. In this case, Maytag is charging a higher price for its high-tech Neptune washer compared to its regular washers, targeting customers who are willing to pay more for advanced features.