Final answer:
The rivalry between Dell, Hewlett-Packard, Gateway, Compaq, and Apple forces all the players to undertake all of the following except develop new products, improve existing products, lower costs and prices, and develop new technologies.
Step-by-step explanation:
The rivalry between Dell, Hewlett-Packard, Gateway, Compaq, and Apple forces all the players to undertake all of the following except:
- A) develop new products.
- B) improve existing products.
- C) lower costs and prices.
- D) develop new technologies.
- E) change the rules of engagement
Competition among these companies in the computer industry drives them to continuously develop new products, improve existing ones, lower costs and prices, and develop new technologies to stay competitive. However, changing the rules of engagement may not be a direct effect of the rivalry between these companies.