Question

To avoid​ cannibalization, a company that has competing products or brands within a market should use which of the​ following?

A.A standardized targeting strategy
B.Undifferentiated targeting strategy
C.A concentrated targeting strategy
D.A niche targeting strategy
E.A differentiated targeting strategy

Answer 1

A company that has competing products or brands within a market should use a differentiated targeting strategy to avoid cannibalization.

Step-by-step explanation:

In order to avoid cannibalization, a company that has competing products or brands within a market should use a differentiated targeting strategy.

A differentiated targeting strategy involves identifying different market segments and developing unique marketing strategies to target each segment based on their specific needs and preferences. This helps prevent cannibalization by ensuring that each product or brand has its own distinct target market.

For example, a company that sells both budget and premium smartphones could use a differentiated targeting strategy by promoting the budget phone to cost-conscious consumers and the premium phone to tech enthusiasts seeking the latest features and technology.