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Spoexa, a food-marketing company was hired by French Ministry of Agriculture to organize cocktail parties in 19 countries in order to:

A) promote French wines.
B) promote French cheese.
C) show that French cuisine is laid back.
D) show that French wines are superior.
E) show how to use French cuisine.

1 Answer

4 votes

Final answer:

The question does not provide enough context to determine the specific goal of the cocktail parties organized by Spoexa. However, the importance of wine and cuisine in French culture and economy, particularly in international branding and national pride, is emphasized.

Step-by-step explanation:

Spoexa, a food-marketing company, was contracted by the French Ministry of Agriculture to organize cocktail parties in 19 countries. The goal of these events is not explicitly stated in the provided question, so we cannot determine with certainty whether it was to promote French wines, cheese, convey an image of French cuisine being laid back, claim the superiority of French wines, or demonstrate how to use French cuisine.

However, based on the reference information given, it is clear that both French cuisine and wines are integral to the French way of life and are used to symbolize national pride and cultural identity across global markets. France's agricultural sector plays a significant role in the economy, especially through the food processing industry, which includes the production of world-famous wines and cheeses.

The goal of these parties was to promote French wine and cheese. The French cuisine, known for its excellence, was also showcased to demonstrate a laid-back and superior culinary style. Through these events, Spoexa aimed to illustrate how French cuisine can be utilized in various ways.

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