Final answer:
McDonald's and Coca-Cola have focused on meeting the physiological and safety needs of their customers to create global brand franchises.
Step-by-step explanation:
McDonald's and Coca-Cola have focused on the need for global brand franchises through meeting the physiological and safety needs of their customers. These needs, as defined by Maslow's Hierarchy of Needs, include the basic necessities for survival and a sense of security.
For example, McDonald's ensures that their food provides sustenance and meets hunger needs, while also providing a safe and welcoming environment in their restaurants. Coca-Cola, on the other hand, focuses on the enjoyment and refreshment aspects of their products, while also maintaining high standards of safety in their manufacturing processes. By prioritizing these needs, both companies have been able to create successful global brand franchises.