Question

Which of the following best describes a global​ brand?

A.A brand created by a global company to meet the needs of a local market
B.A brand created by a global company and distributed in more than one country
C.A brand that uses the same name and has a similar positioning throughout the world
D.A brand that has found success in a single national market
E.A brand that is offered in several markets in a specific region

Answer 1

A global brand is one that maintains a consistent name and similar positioning across the world, like Coca-Cola, which is a symbol of globalization and American cultural influence.

Step-by-step explanation:

The global brand is best described as a brand that uses the same name and has similar positioning throughout the world. Specifically, a global brand like Coca-Cola exemplifies this definition. The brand is recognized worldwide, maintains consistent product quality, and aligns with a particular image or set of values across different countries. For instance, Coca-Cola utilizes branding that is immediately recognizable, regardless of the language or region, and is marketed and sold in nearly every country around the globe. This widespread and uniform reach helps the brand to not just sell a product but also transmit the cultural values and ideals associated with it, such as American values of choice and competition.

Global brands are significant in driving the process of globalization, spreading products, and accompanying cultural values to a worldwide audience. Powerful global brands benefit from economies of scale, reputation, and consumer recognition that local or regional brands may not achieve. Hence, global brands, many of which are part of multinational corporations, make concerted efforts to maintain their status and influence in international markets.