Final answer:
In the strategic intent framework, a firm with multiple advantages is said to have layers of advantage. This holistic approach to competitive strategy enables a company to build resilience and sustain market leadership by diversifying its strengths beyond just core competencies.
Option 'D' is the correct.
Step-by-step explanation:
In the strategic intent framework for competitive advantage, a firm that establishes advantages in multiple areas is said to have layers of advantage.
This concept recognizes that a single competitive advantage may not be robust enough against competitors' actions or market changes.
Firms that diversify their strengths can better withstand pressures and capture a larger market share. This approach is more resilient and provides a buffer against potential threats.
The strategic intent framework suggests that sustaining competitive advantage requires a focus not just on core competencies, but also on building and maintaining a portfolio of advantages.
Core competencies are a starting point for developing competitive advantages, but they are often not enough on their own. To be successful, a company must build additional layers of advantage.
There are several ways a firm can distinguish itself, such as through differentiated products which have unique attributes like physical aspects, location advantages, intangible elements, or perceived consumer benefits. Having a collection of advantages falls in line with a strategic perspective that seeks to secure not just a temporary edge but enduring market leadership.