Final answer:
Aesthetics is the component of a product that engages the senses, makes an emotional connection, and enhances the consumer's brand experience.
Step-by-step explanation:
The component of a product that is designed to engage the senses, make an emotional connection, and enhance the consumer's brand experience is aesthetics. Aesthetics refers to the visual appearance, design, and overall sensory appeal of a product. For example, the shape, color, texture, and packaging design of a product can all contribute to its aesthetics and create a positive emotional response in consumers.