Final answer:
Brand image is the correct answer as it encompasses the consumer's perceptions and associations about a brand. It's shaped by various factors and significantly influences purchasing decisions.
Step-by-step explanation:
Brand image is defined as perceptions about a brand as reflected by brand associations that consumers hold in their memories. Therefore, the correct option is C. Brand image.
It represents the consumer's perception and feelings about a brand and the value they see in it. This image is developed over time through various channels such as advertising, word of mouth, and the user experience with the brand's products or services.
For example, when people think of Apple, they might associate it with innovation, quality, and modern design. These associations influence consumers' willingness to purchase from the brand and can significantly impact the brand's success in the market.