Final answer:
Innovation is a strategic alternative that requires no product or brand adaptation for global distribution. Option A is correct.
Step-by-step explanation:
Innovation is the strategic alternative that requires almost no product or brand adaptation for global distribution. It involves modifying an existing product, system, or process to improve it. In the context of global distribution, innovation allows companies to introduce their products to international markets without significant changes or adaptations. Product-communication extension (dual extension) is a strategic alternative that requires almost no product or brand adaptation for global distribution. In the context of international marketing strategies, this approach implies that a company can sell the same product with the same promotional strategy across different countries without the need to customize either. Unlike innovation, which involves creating or radically changing a product, the dual extension strategy relies on the universality of the product's appeal and marketing message.
For example, a company that produces smartphones may use innovation to introduce their product to global markets without making any product or brand adaptations. By offering the same product globally, they can achieve economies of scale and cost efficiencies, while also benefiting from a standardized marketing and communication strategy.