Question

Which global marketing expert recommends an organization design based on a "global superstructure" that views the world in terms of 30 regions?

A) Paul Krugman
B) Kenichi Ohmae
C) Tom Peters
D) Michael Porter
E) Kazuo Inamori

Answer 1

Kenichi Ohmae, a global marketing expert, recommends an organization design based on a "global superstructure" that sees the world in terms of 30 regions. This approach allows organizations to tailor their marketing efforts to the specific needs and preferences of each region.

Step-by-step explanation:

The correct answer is B) Kenichi Ohmae. Kenichi Ohmae is a global marketing expert who recommends an organization design based on a "global superstructure" that sees the world in terms of 30 regions. Ohmae's concept of this global superstructure suggests that organizations should view the world as a complex system of interconnected regions, each with its own distinct characteristics and opportunities.

By dividing the world into 30 regions, organizations can develop targeted marketing strategies for each region, taking into account factors such as culture, language, and market demand. This approach allows organizations to tailor their marketing efforts to the specific needs and preferences of each region, maximizing their chances of success in the global marketplace.