Final answer:
Product-communication adaptation (dual adaptation) is a marketing strategy involving the adaptation of both the product and promotional elements for a specific country market. This might include changes to product features and tailored marketing strategies to fit local preferences and culture.
Step-by-step explanation:
The strategic alternative where both the product and at least one of the promotional elements are adapted for a particular country market is known as Product-communication adaptation (dual adaptation). This strategy involves changing the product to meet local preferences or legal requirements and also modifying the promotion strategy to align with the local culture, language, and market dynamics.
For example, a company might alter the taste profile of a food product to suit the local cuisine while also creating marketing materials in the local language and reflecting local cultural nuances. Dual adaptation requires significant investment and understanding of the local market but can lead to more effective positioning and a successful marketing mix.