Final answer:
Disruptive marketing deliberately changes aspects of the culture resistant to marketing goals.
Step-by-step explanation:
The strategy of disruptive marketing deliberately sets out to change those aspects of the culture offering resistance to predetermined marketing goals. Disruptive marketing is characterized by introducing a new product or marketing approach that disrupts the existing market and challenges the status quo. It aims to create a significant impact and shake up the industry.
For example, consider the introduction of ride-sharing apps like Uber and Lyft. These companies disrupted the traditional taxi industry by offering a convenient and innovative solution that changed the way people think about transportation.
Disruptive marketing can be a risky strategy, but if successful, it has the potential to revolutionize an industry and gain a competitive advantage.