Final answer:
Direct representation in a market offers control and communication advantages.
Step-by-step explanation:
Direct representation in a market offers several advantages, but the two major ones are control and communications.
Control refers to the ability of a company to have direct influence and decision-making power in the market. It allows them to steer the direction of their business, make strategic choices, and respond quickly to changes and opportunities.
Communications, on the other hand, refers to the ability of the company to directly interact with customers, suppliers, and other stakeholders. This allows for better understanding of customer needs, building strong relationships, and addressing issues promptly.