Final answer:
The correct answer is E. global brand, which refers to a brand that starts in select markets and eventually achieves worldwide presence, building on its reputation and promoting its originating culture and values globally.
Step-by-step explanation:
A brand that starts by entering select markets within a geographic region and eventually expands to have a global presence undergoes a transformation from being a local or regional brand to eventually being recognized as a global brand. This process often begins with establishing a strong reputation and ensuring consistency in product quality to protect the brand from being compromised, as mentioned regarding historical examples like Coca-Cola and Quaker Oats.
Over time, as the brand gains international acceptance and recognition, it adopts strategies that align with globalization, allowing it to spread associated culture and values, much like the spread of American brands such as McDonald's.
Therefore, the answer to the given question is E. global brand. A brand that is first introduced into a select number of markets within a geographic region and then expands into a global presence is a global brand.