Question

Which of the following market expansion strategies best serves the​ global, multi-business​ company?

A.Country and market diversification
B.Country and market penetration
C.Country diversification and market concentration
D.Country and market concentration
E.Country concentration and market diversification

Answer 1

The best market expansion strategy for a global, multi-business company is country and market diversification.

Step-by-step explanation:

The best market expansion strategy for a global, multi-business company would be country and market diversification. This strategy involves expanding into new countries and markets to spread the company's risks and take advantage of opportunities in different regions. By diversifying its operations, the company can minimize its dependence on any single market and tap into new customer bases.

Answer 2

The best market expansion strategy for a global, multi-business company is D. Country and market concentration.

Step-by-step explanation:

Expanding into select countries while focusing on specific markets within those countries allows for a targeted approach to capitalize on local opportunities, leverage economies of scale, and streamline operations.

Choosing country and market concentration enables a company to deeply penetrate and dominate specific markets in select countries, optimizing resources and expertise while minimizing risks associated with widespread diversification. By honing in on certain markets, companies can tailor their products or services to meet local demands effectively, build strong brand presence, and achieve operational efficiency through localized strategies.

This strategy allows for a nuanced understanding of local consumer behavior, competitive landscapes, and regulatory environments, fostering a sustainable and profitable growth trajectory for a global, multi-business company.

The correct answer is D. Country and market concentration.