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Budweiser in its U.S. ads featuring the iconic Clydesdale horses in​ small-town America is using which of the consumer culture positioning​ strategies?

A.Local consumer culture positioning​ (LCCP)
B.Niche
C.Global consumer culture positioning​ (GCCP)
D.​Multi-segmented
E.Foreign consumer culture positioning​ (FCCP)

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Final answer:

Budweiser's use of Clydesdale horses in its ads is an example of Local Consumer Culture Positioning (LCCP), a strategy that markets a product as an integral part of local culture, in this case, American tradition and patriotism.

Step-by-step explanation:

The Budweiser ads featuring the iconic Clydesdale horses in small-town America are utilizing a specific consumer culture positioning strategy. This strategy can be identified as Local Consumer Culture Positioning (LCCP). LCCP is a strategy where a product is marketed as being an intrinsic part of a local culture.

Budweiser is positioning its brand as a staple within American culture, particularly in small-town settings, which evokes feelings of tradition and patriotism.

Similar to how Corona uses landscape to position their product, associating it with a luxurious relaxation and a tropical beach experience, Budweiser's use of Clydesdale horses symbolizes a connection to American heritage and appeals to a sense of national identity.

Unlike Global Consumer Culture Positioning (GCCP) where a brand seeks to appeal to a global audience by emphasizing universally shared experiences, or Foreign Consumer Culture Positioning (FCCP) which associates a product with the culture of another country, LCCP is grounded in the brand's relationship to its domestic audience.

It does not aim to conform to a global standard but rather embraces and strengthens the brand's local identity.

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